Sixrules
for fintech success
brazil™ has 18 years of fintech experience, guiding businesses from pre-revenue to unicorn status.
What the best fintechs get right
Fintech is crowded, regulated, and moving fast. The businesses that win are the ones customers, investors, and journalists understand and trust.
Earn trust before you ask for money
People only hand money to firms they trust. Show who you are, who regulates you, and how you keep their money safe, in every channel and every piece of coverage.
Speak plainly
Customers and investors switch off at jargon. Explain what you do in words a busy person understands at first read, and test it on someone outside the industry.
Put your founders out front
People trust people more than logos. Make your leaders the named experts that journalists call and customers recognise, across national, trade, and fintech media.
Turn your own data into news
Your figures on how people save, spend, or borrow are stories only you can tell. Package them into regular reports that the press will want to cover.
Be found where people now look
Customers increasingly ask ChatGPT and other AI tools what to use, and those tools draw on trusted coverage and clear content. Being quoted in the right places now shapes whether you are recommended.
Plan for the bad day
A data breach, an outage, or a regulator’s question can undo years of trust in an afternoon. Agree who says what, and to whom, before it happens.
Put these rules to work with brazil™
brazil™ is a communications agency that keeps fast-moving fintech businesses in highly competitive markets relevant and understood.
We worked with Funding Circle and Checkout.com from start-up to unicorn, and with Kriya, YuLife, Fiinu Bank, and Assetz Capital as they grew.
Take 20 minutes with us
We will show you how these rules would work for your business.